CHALLENGE
To promote and advertise commercial property opportunities at Melrose Arch.
WHAT WE DID
Relating to office space we worked with a desk top image and sticky note with a call today message to create a sense of urgency. This campaign was pulled through to a business magazine advertorial, billboards, streetpole advertising as well as social media and web campaign.
CLIENT
Melrose Arch | Johannesburg
CHALLENGE
To create an identity that could be used annually to promote the spectacular Christmas lights. The object was not only to draw people to the precinct but also raise money for charity
WHAT WE DID
Melrose Arch made a sizeable investment in Christmas lights. We wanted to bring to South Africans the wonder of an outing to see the Christmas lights A name was created that suggests this is the place to be during the festive season: Destination Christmas at Melrose Arch. An identity was created in line with the Melrose Arch CI that can be replicated in different looks each year but that will still be recognisable. The campaign usually begins by promoting the switching-on of the lights and then promoting family activities over the weekends. It gets pulled through to app artwork, billboards, email banners, invites, posters, programmes, pylons, digital screen artwork, social media and web artwork.
CLIENT
Melrose Arch | Johannesburg
CHALLENGE
To create a recognisable identity for the Melrose Arch annual charity spring walk.
WHAT WE DID
To represent a fun light hearted walk, we used flip flops covered in grass and daisies. This became instantly recognisable and was pulled through to billboards, directional signage, distance markers, entry forms, iPoint artwork, mailers, maps, medals, digital screens, posters, pylons, race numbers, social media, web and video artwork.
CLIENT
Melrose Arch | Johannesburg
CHALLENGE
To create a stand alone identity for the Melrose Arch market and promote and introduce the public to this new offering.
WHAT WE DID
We created a logo that is elegant and inviting and posing it with stylish pictures that alludes to a market that is upmarket and different.
CLIENT
Melrose Arch | Johannesburg
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