To create a retirement brand that can be translated into multiple villages. Introducing and building the brand on nationwide scale.
WHAT WE DID
We named it Evergreen Lifestyle using a leaf device to interact with the R that leads straight into ‘lifestyle’ which leaves room for the village location to slot neatly underneath. Evergreen started around twelve years ago and has grown to seven existing and well established villages and at least another four that are close to breaking ground.