PRINT – Your Cup of Design

Outback Company

CHALLENGE

To create light and easily transportable props for an exhibition stand. In addition a catalogue that could be updated and easily changed was required.

WHAT WE DID

We created cubes that could be flattened for transport and assembled on site. They were made up from a product shot, a company logo side and a hand drawn product detail side. The catalogue consisted of a metal cover with loose pages held together with a metal ring. Any pages could be removed or replaced without the necessity to reprint the entire catalogue.

CLIENT

Outback Company | San Diego | USA

AFDA

CHALLENGE

AFDA film school joined the Plett Rage and needed branding and affordable but impactful items to distribute.

WHAT WE DID

We created a branded button with a QR code that lead to the website. In addition double sided posters were created. Contemporary enough that prospective students will keep it, whilst housing all the information pertaining to all the courses as well as contact details.

CLIENT

AFDA | Cape Town

FALKE

CHALLENGE

Looking after FALKE as a brand.

WHAT WE DID

This included a range of tasks including various packaging, print ads and organising and directing photoshoots.

CLIENT

FALKE | Cape Town

Le Vin de François

CHALLENGE

Le Vin de François is a premium Pinotage created by François Naudé from Stellenbosch. The limited edition is auctioned during an annual themed event.

WHAT WE DID

This particular year’s theme was ‘French Picnic’. We used french linen napkins and classic french filigree to create a stylish but accessible feel.

CLIENT

Chateau Naudé | Stellenbosch

Cyclethon

CHALLENGE

Advertise and garner entries to the annual charity event Cyclethon. This usually involves many sponsors and their logos.

WHAT WE DID

The campaign was rolled out in both print media and a heavy digital presence. Elements included posters, billboards, social media, mailers and various website advertising. Logos were mono toned so they blended well together.

CLIENT

Melrose Arch | Johannesburg

The Lounge

CHALLENGE

To create an identity and look for a bespoke el fresco lounge bar.

WHAT WE DID

Using gold and an elegant fifties style font the identity communicates exclusivity and aspiration. This was pulled through to various posters for the different dates and was also used to accommodate fans for the Rugby World Cup 2019.

CLIENT

Melrose Arch | Johannesburg

Commercial Property Campaign

CHALLENGE

To promote and advertise commercial property opportunities at Melrose Arch.

WHAT WE DID

Relating to office space we worked with a desk top image and sticky note with a call today message to create a sense of urgency. This campaign was pulled through to a business magazine advertorial, billboards, streetpole advertising as well as social media and web campaign.

CLIENT

Melrose Arch | Johannesburg

Destination Christmas

CHALLENGE

To create an identity that could be used annually to promote the spectacular Christmas lights. The object was not only to draw people to the precinct but also raise money for charity

WHAT WE DID

Melrose Arch made a sizeable investment in Christmas lights. We wanted to bring to South Africans the wonder of an outing to see the Christmas lights A name was created that suggests this is the place to be during the festive season: Destination Christmas at Melrose Arch. An identity was created in line with the Melrose Arch CI that can be replicated in different looks each year but that will still be recognisable. The campaign usually begins by promoting the switching-on of the lights and then promoting family activities over the weekends. It gets pulled through to app artwork, billboards, email banners, invites, posters, programmes, pylons, digital screen artwork, social media and web artwork.

CLIENT

Melrose Arch | Johannesburg

Walking on Sunshine

CHALLENGE

To create a recognisable identity for the Melrose Arch annual charity spring walk.

WHAT WE DID

To represent a fun light hearted walk, we used flip flops covered in grass and daisies. This became instantly recognisable and was pulled through to billboards, directional signage, distance markers, entry forms, iPoint artwork, mailers, maps, medals, digital screens, posters, pylons, race numbers, social media, web and video artwork.

CLIENT

Melrose Arch | Johannesburg