CHALLENGE
Advertise and garner entries to the annual charity event Cyclethon. This usually involves many sponsors and their logos.
WHAT WE DID
The campaign was rolled out in both print media and a heavy digital presence. Elements included posters, billboards, social media, mailers and various website advertising. Logos were mono toned so they blended well together.
CLIENT
Melrose Arch | Johannesburg
CHALLENGE
To create an identity and look for a bespoke el fresco lounge bar.
WHAT WE DID
Using gold and an elegant fifties style font the identity communicates exclusivity and aspiration. This was pulled through to various posters for the different dates and was also used to accommodate fans for the Rugby World Cup 2019.
CLIENT
Melrose Arch | Johannesburg
