Portfolios – Your Cup of Design

Outback Company

CHALLENGE

To create light and easily transportable props for an exhibition stand. In addition a catalogue that could be updated and easily changed was required.

WHAT WE DID

We created cubes that could be flattened for transport and assembled on site. They were made up from a product shot, a company logo side and a hand drawn product detail side. The catalogue consisted of a metal cover with loose pages held together with a metal ring. Any pages could be removed or replaced without the necessity to reprint the entire catalogue.

CLIENT

Outback Company | San Diego | USA

AFDA

CHALLENGE

AFDA film school joined the Plett Rage and needed branding and affordable but impactful items to distribute.

WHAT WE DID

We created a branded button with a QR code that lead to the website. In addition double sided posters were created. Contemporary enough that prospective students will keep it, whilst housing all the information pertaining to all the courses as well as contact details.

CLIENT

AFDA | Cape Town

FALKE

CHALLENGE

Looking after FALKE as a brand.

WHAT WE DID

This included a range of tasks including various packaging, print ads and organising and directing photoshoots.

CLIENT

FALKE | Cape Town

The Hide Coffee & Tea House

CHALLENGE

To create a logo for a Coffee & Tea House situated in the Cotswolds with a South African twist.

WHAT WE DID

We decided on a hand drawn logo that would speak to the classic and historical character of its location. We made up the logo incorporating a protea, a Nguni and several coffee and tea elements.

CLIENT

The Hide Coffee & Tea House | Tewkesbury | UK

Le Vin de François

CHALLENGE

Le Vin de François is a premium Pinotage created by François Naudé from Stellenbosch. The limited edition is auctioned during an annual themed event.

WHAT WE DID

This particular year’s theme was ‘French Picnic’. We used french linen napkins and classic french filigree to create a stylish but accessible feel.

CLIENT

Chateau Naudé | Stellenbosch

Westbrook

CHALLENGE

To create a brand for a new suburb development in Port Elizabeth.

WHAT WE DID

Westbrook is a brand new suburb in Port Elizabeth developed by Amdec Group. I created a slick modern logo but kept it classic enough to install trust. Marketing material developed included ads, brochures, billboards and on line material.

CLIENT

Westbrook | Port Elizabeth

The Yacht Club

CHALLENGE

To create collateral to sell and promote The Yacht Club apartments.

WHAT WE DID

Building on the nautical theme, a classic map compass was used as a watermark and was combined with a marble strip to allude to the up market nature of the apartments.

CLIENT

Amdec Group | Cape Town

Evergreen Lifestyle

CHALLENGE

To create a retirement brand that can be translated into multiple villages. Introducing and building the brand on nationwide scale.

WHAT WE DID

We named it Evergreen Lifestyle using a leaf device to interact with the R that leads straight into ‘lifestyle’ which leaves room for the village location to slot neatly underneath. Evergreen started around twelve years ago and has grown to seven existing and well established villages and at least another four that are close to breaking ground.

CLIENT

Amdec Group | Cape Town

Cyclethon

CHALLENGE

Advertise and garner entries to the annual charity event Cyclethon. This usually involves many sponsors and their logos.

WHAT WE DID

The campaign was rolled out in both print media and a heavy digital presence. Elements included posters, billboards, social media, mailers and various website advertising. Logos were mono toned so they blended well together.

CLIENT

Melrose Arch | Johannesburg

The Lounge

CHALLENGE

To create an identity and look for a bespoke el fresco lounge bar.

WHAT WE DID

Using gold and an elegant fifties style font the identity communicates exclusivity and aspiration. This was pulled through to various posters for the different dates and was also used to accommodate fans for the Rugby World Cup 2019.

CLIENT

Melrose Arch | Johannesburg