CHALLENGE
To create a recognisable identity for the Melrose Arch annual charity spring walk.
WHAT WE DID
To represent a fun light hearted walk, we used flip flops covered in grass and daisies. This became instantly recognisable and was pulled through to billboards, directional signage, distance markers, entry forms, iPoint artwork, mailers, maps, medals, digital screens, posters, pylons, race numbers, social media, web and video artwork.
CLIENT
Melrose Arch | Johannesburg
